With more than a decade of experience in creative copy for healthcare brands, I am also an experienced team and department leader with a Postgraduate Diploma (distinction) in Management and Leadership. 

I have extensive experience in multiple therapy areas including oncology, rare disease, gene therapy, diabetes and women's health. I’ve written long and short, simple and complex, for digital and print. And the audience is just as diverse — from oncologists to ophthalmologists, surgeons to CCGs and all kinds of patients. But it's not just sales aids and leavepieces. I concept big creative campaigns, deliver congress tactics, serve up social media strategy and write educational and awareness pieces too.

 

As creative lead, I work with the crossfunctional team to make sure that our work is creatively strong, strategically sound and medically accurate. I also evaluate other writer's work, offering constructive feedback and helping develop their skills. 

At a departmental level, I work to push our creative offering, ensuring the team are capable of producing innovative work that delivers to client demands in a changing world. This includes pioneering AI tools, developing ways of working and providing creative inspiration.